Brand Tree Model
At Moore Baker, we view public relations from a story perspective. Using a proprietary four-step process based on our rooted- brand tree model, we extract the roots of a company’s brand and articulate a compelling story that gives voice to their core values and business objectives.
We get to the heart of who they are, what they’re trying to achieve and why people should listen. Then we communicate their unique story to their core audiences—in a way that connects, engages and creates loyalty in an authentic and purposeful way.
Another major differentiator, which our clients continue to underscore, is our ability to forge long-term strategic relationships with those core audiences to ensure their engagement and loyalty. Without that tangible human connection, a brand can’t gain the traction it needs to capture mind share and market share.